This was the first Trunk Monkey spot I directed. I think it was number 3 or 4 in the series. The original agency script was a little subdued and the whole spot was supposed to take place at night. Most of the action was ... more >

This was the first Trunk Monkey spot I directed. I think it was number 3 or 4 in the series. The original agency script was a little subdued and the whole spot was supposed to take place at night. Most of the action was only heard, not seen. I really wanted to do something that was a lot more messed up, so I changed the script to what you see now. On the day of the shoot, the chimp climbed into a tree in the parking lot and threw his own shit at my producer. That was funny. The bridge you see in the spot is the same bridge where Will Ferrel and Jack Black have their confrontation scene in “Anchorman”. I think this spot works. < less