The consummer generated commercial trend has gone to far! Heinz ketchup is running... more »
The consummer generated commercial trend has gone to far! Heinz ketchup is running a contest where it is asking regular folks to make a Heinz commercial for the chance of winning $57,000.
An article currently in The New York Times, states
that running the contest takes about as much time and energy as it would just to come up with their own ad campaign.
The only people winning these contest are people in the ad biz. The winner of the Dorritos Super Bowl contest was a copywriter.
Here is a spot I created that spoofs the whole UGC craze! I am calling it, "Next Time Hire an Ad Agency" You'll love our food footage! « less