Bear Butte Running Camp

Description: NIKE FREE footwear imitates running barefoot through an innovative design approach called Natural Motion. The result is a shoe that strengthens intrinsic muscles in your feet, making you stronger, more flexible and ultimately faster. The goal of this project was to create viral content that generates awareness for the latest NIKE FREE footwear line and the NATURAL MOTION design philosophy. The target audience was young competitive runners who are serious about getting stronger and faster. The creative idea was to create a mockumentory about a place where the philosophy of running “natural” was applied to more than just shoes.