Ringtone & downloads http://www.yosecrew.info The Y.O.S.E Crew Project began in early... more »
Ringtone & downloads http://www.yosecrew.info
The Y.O.S.E Crew Project began in early February 2009, with a group of artists and entrepreneurs taking a brief break after working many long hours. While lounging in the company studio, they reflected on the challenges of indie media production and personal relationships.
"We were talking about how so many men and women are deeply influenced by parents and elders, who themselves often had unstable relationships," says the group's co-founder, Dayrron C.
"How can a person who has never had a healthy, loving relationship teach their child to how to treat a mate? And how many good men and women ended up in conflict with each other, because of bad habits learned from our parents?"
The conclusion was, couples must often break away from the influences of their parents, to define their own roles and styles of conflict resolution, or risk repeating patterns that have often existed for generations.
Following the discussion, Dayrron started chanting a catchy, light hearted melody and hook. After about five minutes Steve aka Bishop, began humming along.
A short time later, producer and composer, DJ Choice heard them and took the initiative to bang out the slamming track. Dayrron's brothers, Ras M.T. and Big Zay, jumped on with the mic and added to the vocals. We knew we were onto something when the people visiting the studio couldn't get the song out of their head.
Dayrron said, "Lets do a quick music video with the studio's webcam!" The video was edited on Final Cut Pro and thus, the Y.O.S.E Crew began with the intention of producing fun and thought provoking music. « less