Bitch Lessons - "Drink"

Description: In the fall of 2008, Weekend Leisure was commissioned by a Vancouver cable service provider to produce a series of PSAs, or public service announcements, specifically asking for 'bitch' ideas. To our dismay, all the PSAs were rejected. We later realised that due to a typo and not reading the fine print, they only wanted us to 'pitch' them ideas for an anti-drinking campaign. Whoops.