James Franco: Gucci Commercial Outtakes

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James Franco

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The video opens with a shot of the Harvard Lampoon Logo. It cuts to a black and white, external, aerial shot of a high-rise, which fades out to reveal a backlit James Franco walking down a hallway.

James Franco: You're running with me.

Roisin Murphy's remake of Slave of Love plays in the background.

Roisin Murphy (singing): Don't touch the ground.

James Franco enters a living room area.

Roisin Murphy (singing): We're the restless hearted.

James Franco is shown sitting.

James Franco: Not the chained and bound.

Roisin Murphy (singing): Not the chained and bound. The sky is burning. The sea of flame.

James Franco is shown in various parts of the living room and then walking in the hallway again.

James Franco: But though your world is changing.

Roisin Murphy (singing): Though your world is changing.

James Franco: I will be the same.

The shot cuts to a cologne bottle labeled Gucci by Gucci POUR HOMME.

James Franco: Gookey by Gookey, the new fragrance. The shot cuts to James Franco in recording booth. The voice of producer is heard from offscreen.

Producer: And cut. James, I think you may have said Gookey.

James Franco: Yeah. Gookey by Gookey.

Producer: Okay, it's actually pronounced Gucci, with a ch. Gucci, Gucci.

James Franco: You sure about that? I think you might be wrong. It's g-u-c-c-i. I think it's Gookey. Maybe it's Gucky.

Producer: No, it's definitely Gucci. I'm a hundred percent certain.

James Franco: Okay.

Producer: You've heard the name before, you're their spokesperson.

James Franco: Yeah, whatever man, I just always thought it was Gucky, but, whatever. I trust you. It's fine.

Producer: Alright, let's run it back.

The last few moments of the commercial run again.

James Franco: Gucci by Gucky, the new fragrance.

Producer: And cut.

The shot cuts back to James Franco in the recording booth.

James Franco: Cool. Got it, right?

Producer: No. No, you said Gookey again.

James Franco: I don't think so. I said Gucci. Oh wait, maybe I said Gucky on the second one. Alright, sorry. Alright, let's do it again. I'm ready. I know what I did. Let's do it.

The last few moments of the commercial run again

James Franco: Gucci...

There is a long pause and the shot cuts back to James Franco in the recording booth.

James Franco: ...by Gucky, the new fragrance.

Producer: And cut.

James Franco: Alright! Alright! *Beep* You don't even have to say it. I got it.

Producer: It's...

James Franco: Don't even say it! Gucci, Gucci, I got it. I'm sorry. I'm sorry, man. It's my fault. I'm getting mad at you. I'm sorry.

Producer: It's okay. No problem. No problem. Let's do it one more time and let's remember, it's Gucci by Gucci.

James Franco: Yeah, I got it.

The end of the commercial runs again.

James Franco: Gucci by....

The shot cuts to the recording booth were James Franco is struggling to say Gucci.

Producer: And...

James Franco: Just keep it rolling. Keep it rolling!

The end of the commercial plays again.

James Franco: Gggg...

Shot cuts to the recording booth.

Producer: Alright...

James Franco (screaming): Keep it rolling!

Producer: And cut. And cut. Okay, it's Gucci by Gucci.

James Franco: I had it! I'm not gonna get it if you...(sighs).

Producer: We're going to try something.

James Franco: Okay, fine, let's work together.

Producer: Why don't you say Gucci by Gucci...

James Franco: Yeah, why don't I say that, if you don't say cut.

Producer: ...ten times in a row and then we'll just work with that. So, one of them is going to hit.

James Franco: Ten times in a row.

Producer: However many times in a row you want.

James Franco: How many times I want? I don't want to say it any times in a row.

Producer: Okay, so ten times in a row.

James Franco: I want to say it two times in a row without you saying cut, okay?

Producer: Okay.

James Franco: And, I'll have it. Whatever! Let's just do it. We'll just roll. I'll give you a variety.

Producer: A variety? There's just one way of saying it.

James Franco: You're gonna get a bouquet of beauty right here.

The end of the commercial rolls again.

James Franco begins a series of barely understandable variations on Gucci, Gucky and Gookey. The shot cuts back to the recording booth where the stream of variations continue. The end of the commercial rolls again and James Franco begins screaming inarticulate variations on Gucci, Gucky and Gookey.

James Franco (barely understandable yelling): The new fragrance.

The shot cuts back to the recording studio were the stream of inarticulateness continues unabated with a new variation that includes the phrase, “the new fragrance.” The end of the commercial rolls again.

James Franco: Fuck you Gucci by...

James Franco descends into inhuman noises.

James Franco: Fuck you! *Beep*

The shot cuts back to the recording booth were James Franco runs out of steam and begins weeping.

Producer: Okay, and cut.

The video cuts to black.