Since we are in the heart of grilling season, Johnsonville has taken a common... more »
Since we are in the heart of grilling season, Johnsonville has taken a common grilling blunder and made it into a fun and hilarious music video that educates the masses. We enlisted the help of our tong-wielding summer hero: the Johnsonville Brattender. No one is more committed to the grilling of juicy, flavor-explosive meats, so he’s letting everyone know that piercing the brat allows the juice to run out, leaving the brat dry. To spread his message, he created the “Don’t Pierce the Brat” music video. His take on a classic ’80s rock ballad, with masterfully crafted lyrics and high-intensity explosions, will surely have viewers laughing and singing along.
The Brattender invites grill enthusiasts who share his passion for brats to create their own version of the music video. Now through Aug. 30, fans can submit their video to Johnsonville’s Facebook page for a chance to win $5,000 and free Johnsonville brats for a year. The winning entry will be selected Sept. 9 and announced shortly thereafter.