There's joy in every scoopful of Lovin' Scoopful Gourmet Light Ice Cream – thirteen rich and creamy flavors with 1/2 the fat and fewer calories than premium ice cream. Plus 25% of profits are shared with Special Olympics and other causes. So go ahead – get a little Lovin', give a little lovin'. Lovin’ Scoopful’s goal is to create as many smiles as possible. Not only are we creating smiles on the faces of our customers but also on the faces of so many others that benefit from our donations. Lovin’ donates 25% of its post tax profits ($50,000 minimum annually) to Special Olympics. Ice cream and Special Olympics make for a great foundation on which to build the Lovin’ brand. Ultimately we hope to introduce many products; each donating proceeds to a unique cause that helps power the human spirit.