Survival of the fittest is what I gathered from watching Kenan & Kel.
Because their story reflects a tale of rivalry as old as time...
You're either the pretty friend or the smart friend, and never the twain shall meet. So, if you're a smarty pants, you'll have enough sense to harness your brain power and make your orange soda loving best friend into your devoted follower.
Victory shall be ours, my fellow nerds!!