Giancarlo has a track record of successful brand development strategies in the fashion, sports, music and entertainment businesses. He is the CEO and Co-Founder of Empowered Media, LLC, a company that operates the Jillian Michaels Health and Wellness brand. Empowered Media has hand-crafted opportunities which have positioned Jillian Michaels as the premiere health and wellness expert. Prior to forming Empowered Media, LLC, he worked as Director of Sales at ACI Licensing works with clients such as Daisy Fuentes, George Foreman and Randy Jackson to name a few. Giancarlo also previously served as the Director of International Licensing at Tommy Hilfiger USA.