WALMART WINES

By Joe Burton March 16, 2011 | 3,587 Views

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WalMart announced that sometime in Spring of 2011 it will begin offering customers a new discount item . . . Walmart's own brand of wine.

The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price within the $2 to $5 range.

Wine connoisseurs may not be inclined to put a bottle of the Walmart brand into their shopping carts, but"There is a market for inexpensive wine," said, Norma-Jean Frickert, professor of Marketing & Advertising at The University of Arkansas , Fayetteville. "However, branding will be very important."

Customer surveys were conducted to determine the most attractive name for the Walmart wine brands and varieties.

THE TOP SURVEYED NAMES IN ORDER OF POPULARITY WERE:

   10.   Chateau Traileur Parc

   9.     White Trashfindel

   8.     Big Red Gulp

   7.     World Championship Riesling

   6.     NASCARbernet

   5     Chef Boyardeaux

   4.     Peanut Noir

   3.     I Can't Believe it's not Vinegar

   2.     Grape Expectations

   1.     Nasti Spumante

The beauty of Walmart wine is that it can be served with either white meat (Possum & Armadillo) or red meat (Raccoon & Squirrel).

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