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Published: April 06, 2011
Description: ElvisCorp Ltd - Creating New Value for Old Customers
ElvisCorp Limited, the giant Memphis, TN. based conglomerate, is expanding its product line by tendering a successful offer to acquire Kraft Foods and all its brand names, including the world famous Macaroni & Cheese dinner loved the world over by youth and those with soft teeth. ElvisCorp will leverage the Elvis name and use the wildly successful marketing campaign of integrating other Elvis products and memorabilia to create a refreshing new take on an old favorite. “We are adding Elvis brand vitamins and a new suite of cheese-style toys to the Macaroni products to create new value for old consumers” says Sog Wilsona, Director of Interationalization for ElvisCorp Ltd.