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May 20, 2009


I just saw a commercial that started with the line: "this commercial changed my life."  Really?  This commercial?  That's amazing, because you're in "this commercial," so how could this commercial have changed your life?  If you mean this is your first paying gig as a commercial actress what does that have to do with the product you're trying to sell?  If you mean that by seeing this ad and then trying the product, it changed your life (which is what the implication seems to be) then how the hell did you see the commercial before you shot it?  This just doesn't make sense, especially when you consider that the person speaking the line is supposed to be an actual user of the product.  It kind of takes away from the entire ads believability when they start out with a bizarre temporal paradox.  This hook has kept me up at night wondering who writes this shit and who falls for it?