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Published June 10, 2008 More Info »
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Published June 10, 2008

How’s this for entrepreneuring.  I’m starting my own business.  This business is the model of efficiency and profits. 

This business is putting flyers underneath the windshield wipers of cars.

It’s “can’t miss” in that people are in their cars a lot.  And they can’t not see flyers underneath their windshield wipers when they’re in said cars.  So, I’ve already reached my target audience.  This is much preferable to the old guard and what I call “their old ways of doing things”, i.e., rubber-banding flyers around doorknobs.  Science has proved that this simply doesn’t work.  People just turn the knob and keep right on going.  It’s almost as if the flyer isn’t even there!  And, for those limited times in which they do acknowledge the rubber-banded flyer, it’s usually just to throw it on the ground.  Where it can get stepped on!  Is that any way to gain flyer visibility?  On the ground with muddy footprints on it?  I don’t think so.  You wouldn’t even be able to read it! 

When a flyer is underneath a windshield wiper, the person can always see it.  This is just simple acknowledgement that glass is see-through.  And as you see through, the flyers beckon.  “Take me out from underneath your windshield wiper so I can be read!” 

Which brings me to my most convincing point.  Let’s face it, there are red lights everywhere.   People need something to do at a red light.  That something is certainly going to be reading the flyers I place underneath your windshield wiper. 

I know what you’re thinking.  What if it rains?  Ah hah!  This just gives the driver more urgency to obtain the flyer before it gets wet and the pen ink stains their windshield!  It just means my idea works faster and therefore better. So, in a way, I’ll be praying for rain.  Not the normal type of praying wish, I know, but God has to listen regardless.  And maybe just this once he happens to hear my prayer for rain and think, “You know what, it hasn’t rained in a while, I suppose now’s as good a time as any.”  And I’ll be waiting.  Flyers in hands-clasped in prayer mode hands.  Near a car.  With a windshield. 

And windshield wipers.

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