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July 04, 2014
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Good Colgate ad

Pay close attention to each tricky scene

Colgate has created a very ingenious advertising campaign to promote their dental floss.

But … before I explain to you the main detail of these images, you observe them quietly on your own.

1.jpg

Couple 1

2.jpg

Couple 2

3.jpg

Couple 3

Alright …

now that you’ve had time to quietly observe the images …

* in the first photograph, you might have noticed that the lady has one finger too many on her left hand,
* in the second photograph, a phantom arm is floating behind,
* and in the third photograph, the man has only one ear.

The campaign attained its purpose.

It proved that food debris on your teeth draws more attention than any physical defect does.

How well did you do?

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