Diaper company Huggies has been accused of Photoshopping one of its diaper ads to give a baby thinner legs and thigh gap. The ad exec who created the Huggies ad has some suggestions for how to Photoshop babies featured in other ads so they appear more attractive.
See below for some notes I have for these eight diaper model shoots. They still need some work. Thnx.
1) Soapy Baby
Generally love the idea behind this ad. Love the suds. Wet models are all the rage. That said, this model could really use a Photoshopped tan. Bronzed skin would do this model wonders and make her eyes pop. Also, let’s fill in those eyebrows. They are very 1990s, and we’re going for a Cara Delevingne look.
2) Thinking Baby
I know I said the last model needs a tan, but let’s Photoshop lighter skin on this one. If there’s one rule in Photoshop, it’s always make black people lighter. But I freaking love the Miley Cyrus tongue thing!
3) Messy Hair Baby
Um, fly-away city much? Someone’s going to have fun with the Clone Stamp and Healing Brush Photoshop tools. We should fire the fucking jackass who did hair and makeup on this shoot. PS — can we change the background to have this model on a beach? She looks like she’s in jail. Thanks.
4) Feet Kicking Baby
Great. Love the pose. Love that this model was willing to show some ass and a suggestion of genitals. Let’s lean hard into the sexiness and Photoshop out the old woman’s hand and wipe so we get more ass. And there are a shitton of wrinkles on the model’s abs, so airbrush the hell out of those. That belly should look as smooth as a baby’s bottom.
5) Holdable Baby
No one likes a smiling model — it just isn’t sexy. And while you’re at it, Photoshop the man out of this ad and replace him with a woman. Men do not change diapers.
6) Topless Baby
This is a female model. You know the rule for female models: gotta Photoshop out those nipples. We have a strict no-nipple rule for all female models. You’ve fooled me with that mustache once before, but you’re not going to fool me again. (Please see Chrissy Teigen GQ cover for reference.)
7) Fat Baby
Don’t even get me started on this 300-pound super-plus-sized “model.” I’m firing everyone involved in this monstrosity.
8) Tattooed Baby
This model is perfect in his natural state. Please do nothing.