Recently, Nathan Fielder was dismayed to learn the brand of windbreaker he used to wear put out a catalog that included a tribute to a Holocaust denier (although TBH catalogs including tributes to anyone, despicable deniers of genocide or not, is very confusing).

Once he learned about the company’s problematic allegiances, the business-minded Fielder didn’t just change what brand of windbreaker he wore, but created an entirely new brand of windbreaker so that he knew the company he was supporting understood the true story of the Holocaust. Fielder’s new line of apparel Ice Summit, which he promoted during a visit to Conan last night, is “all about quality of jackets and getting the facts right about the Holocaust.” Don’t ask about other elements of the business practices though, it’s kinda just focused on that one thing.

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