After the huge success of butt-centric singles and music videos from artists like Nicki Minaj, Meghan Trainor, and Jennifer Lopez/Iggy Azalea, the current period of time we’re occupying was deemed the “Year of the Booty.” But when did the Year of the Booty start, and when will it end? Does the YotB operate according to the calendar year? Does it ever actually have to end? For the time being it’s unclear, but for now it’s still about butts, and Amy Schumer got help from Amber Rose, Method Man, Jemima Kirke, and Amber Tamblyn to make her own video that pays tribute to butts but also forces viewers to remember exactly what comes out of them, and that, “this is what you think is hot.”
Let’s all agree to a couple more months of butt songs as long as artists remember what butts are really here for.