McDonald’s announced that starting October 6th, almost 15,000 of its locations in the U.S. will serve breakfast all day long. The 10:30 a.m. cutoff is no more and an Egg McMuffin can be yours at noon, 3:00 p.m., and even for dinner if you’d like! The nation has been waiting for this for a long time now and we have within our rights to celebrate dutifully.
But before we go out and toss back a few Fruit N’ Yogurt Parfaits after work, let’s spend time in this moment to recognize the hard work we’ve put in to making this dream a reality. This hasn’t been an easy journey. For years, all the way since Twitter was invented, people have been tweeting at McDonald’s about serving breakfast past 10:30 a.m. It’s also very hard to motivate yourself when your diet consists of meat and eggs kept warm by heat lamps for hours on end. So good for us for getting riled up about anything!
There was a time you couldn’t walk into a franchise between 10:30 a.m. and noon and not hear a barefoot man in a visor still possibly drunk from the night before demanding a Steak, Egg, and Cheese biscuit. But now that man and you can chow down on a breakfast sammy any time you’d like, as inebriated as the cashiers will tolerate.
Not to harp too much on the past, because this is surely a turning point in our history where we must look forward, but few moments matched the despair felt when you were denied the perfection of a piping hot greasy meat biscuit that was still frozen in the middle. And now, any child born after October 6th, 2015 will only know a world where an early evening Sausage McGriddle is a reality. That is something to be proud of.
We’ve come a long way, some of us from our parents’ couches and others from our parents’ basements. We’ve fought hard battles and some of those battles have been losing ones. But today, ladies and gentlemen, we’ve won a war. The war we’ve won is against those who believe breakfast ends at 10:30 a.m. That’s an arbitrary time to tell anyone to stop eating eggs and we’ve finally unveiled that nasty ignorance.
Go forth and enjoy your food and let the sweet breakfast meat from an Egg McMuffin ooze on your little tongue. Notice, though, how it tastes a little bit sweeter now that justice, along with breakfast, has been served.