If you are a fan of the NBA, you have probably seen a certain commercial more than a few times over the last couple of seasons.
You know the one I’m talking about: A family in an upper-middle class home, seemingly enjoying themselves. But suddenly everything changes. In comes an off brand Snapchat from the phone of a happy-go-lucky preteen, alerting the viewer to the fact that the Andersons, presumably a neighborhood family, have tickets to the game being watched on the family’s television set.
The father, a squeaky-clean looking family man, immediately becomes emasculated, drowning in the thought of another family outdoing his.
The commercial ends with the unnamed father grabbing a few tickets and heading to the game, even though they appear to be in a suburban area that would likely be a formidable drive to a stadium holding a game that has already started.
But that’s only a minor plot hole.
The fact is, this commercial is offensive, and it’s a lot more problematic than a missed halftime show and a couple of overpriced beers.
Imagine working your way up the ladder, rising through the ranks of the corporate world, buying your own house, starting a beautiful family, and it still not being good enough.
Imagine being belittled by a neighbor that you thought was your friend. Imagine the father of that family, your contemporary, baiting his son into sending a picture to your son, rubbing in the fact that you are a pathetic father who didn’t proactively think to get tickets to the game?
Not so funny now, is it?
This is what capitalism has done to us. Whatever happened to sitting with your family and enjoying the game on the tube? Whatever happened to downtime? Whatever happened to a little bit of peace and quiet?
It doesn’t exist in this society. Instead, we have T-Shirt cannons replacing TV dinners; constant competitive instinct replacing contentment; one-tap purchases replacing a pat on the back.
It’s disgusting. And it’s time we stop treating this commercial like an innocent PSA on how to buy tickets to a game. It’s so much more problematic than that. The moment we realize this, is the moment we turn this ship around.