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April 12, 2018
Published
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Corona Extra's new ad campaign celebrates all the moments and good times that lead to a Corona getting its lime. But those were just mere snippets of wild nights out. Here's the whole story.

Every time it’s seventy-two and sunny, a Corona gets its lime.

Every time work hours turn into happy hours, a Corona gets its lime.

Every time someone looks at you weird and your friend Becky tells you to let it go but you can’t, a Corona gets its lime.

Every time the bouncer says “Look, you gotta go now,” and you shout “Hey fuck you! You’re not the boss of me!” a Corona gets its lime.

Every time you get thrown out and every time you throw up, a Corona gets its lime.

Every time you’re speeding in your Ford Fusion only to hit something that turns out to be an elderly jaywalker, a Corona gets its lime.

Every time you panic and look for red light cameras while repeating “Oh fuck oh fuck oh fuck!” a Corona gets its lime.

And every time you realize a Puerto Rican family across the street has witnessed the entire thing, a Corona gets a lime.

Every time you throw them your wallet and shout “Take it all! Just don’t tell anyone, okay? He’s fine, I swear!” a Corona gets its lime.

Every time you find yourself doing ninety with the mangled body of a senior citizen in your trunk, a Corona gets its lime.

And every time you realize your ID was in your wallet and that multiple units are now in pursuit, a Corona gets its lime.

Every time you break down sobbing and call your mom and she’s like “Not this again! You’re on your own this time,” a Corona gets its lime.

Every time you awaken after smashing into the center divider and hear “Get on the fucking ground, asshole!” a Corona gets its lime.

And every time you’re on trial and the Puerto Rican family shows up again (surprise!), a Corona gets its lime.

Every time a Neo-Nazi prison gang “persuades” you into hiding a bloody shank in your mattress, a Corona gets its lime.

Every time you’re shampooing and Dante “Wrecking Ball” Jones looks your way, a Corona gets its lime.

And every time you find yourself lying awake at night, next to Wrecking Ball, wondering if the overwhelming sadness will ever go away, a Corona gets its lime.

But hey, just remember that every time it’s seventy-two and sunny, a Corona get its lime.

Corona.

Look it tastes good with lime, okay?

Drink Responsibly.

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