Full Credits

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November 20, 2014
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The iconic Kool-Aid Man is a fixture of pop culture, but like any brand mascot, he has seen a variety of incarnations.

The iconic Kool-Aid Man is a fixture of pop culture, but like any brand mascot, he has seen a variety of incarnations.


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A fancy, top hat-clad Kool-Aid Man made his first appearance, reflecting the decadent times.


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Like most, Kool-Aid Man fell on hard times during the Depression.


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Seeking a scapegoat for his pain, Kool-Aid Man turned to like-minded individuals.


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Everyone makes their own decisions in life, something Kool-Aid Man has always been known to own up to.


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While these represented the lost years for Kool-Aid Man in terms of popular culture, they were an invaluable experience for the maturation of his brand.


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A daring prison escape gives birth to an iconic catchphrase.


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The rest is history. Delicious history.


Illustration By Dakota McFadzean

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