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Published June 25, 2009
Ed Hardy t-shirts, hoodies, jeans, and active wear feature hearts, skulls, dragons, and other “classic” tattoo designs. Nothing says I’m fashionable and hip like a $100 t-shirt or $150 for a hoodie. It’s a shame that the shirts don’t have Chinese characters or tribal armband designs to match “That Guy’s” real tattoos. “That Guy” wears his Ed Hardy shirt out to a night club party he is promoting, out with the other guidos at the Jersey Shore, at the big UFC fight when his Tapout shirt is dirty, or when he is heading out for a night of partying with Rock of Love show rejects. He will be hanging out with his boys, each of which he is in a full fledged bromance with, recapping last night’s episode of Entourage as he takes a break from doing the guido fist pump on the dance floor. Some say Ed Hardy has replaced the former “That Guy” uniform of Von Dutch and a sideways trucker hat. However, it is safe to say that he will still be accessorized with oversized sunglasses, overly gelled hair, a studded belt, some kind of man jewelry, and the foul stench of Axe body spray. He will also be sporting the impeccably manicured, pencil-thin facial hair. As always, when his picture is taken he leans back and puckers his lips like he is about to get it on with one of his bromance buddies. He may flick off the camera or throw up a hand sign for the Apple Dumpling Gang for good measure.
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