It’s an awful shame that, for every female body that’s getting naked on screen in film and television, there’s about a million male bodies not getting naked on camera. Kevin Bacon is here to demand a solution. In this new PSA from Mashable, Bacon calls for male TV and movie stars to #FreeTheBacon, aka show their weiner, balls, and butt on screen.

Of course, behind all this #FreeTheBacon talk it becomes clear that Kevin Bacon has another agenda — to get a big, meaty, leading-man role all for his Hollywood self. But can you blame him? This is about helping humankind, but if we end up helping a Kevin Bacon or two along the way, so be it.