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February 27, 2017

We're going to keep adding more cheese into our crust until customers are satisfied.

Great pizza has passion baked right into the crust. That’s been our secret ingredient for over 30 years. Recently, we’ve received a high volume of customer complaints regarding poor pizza quality, slow delivery times, and overall negative experiences with our business. All your feedback relayed one message loud and clear: passion was nowhere to be found in our pizza. With that in mind, we made some pretty drastic changes to our company to show our loyal customers we’re serious about improving. That’s why we’re proud to announce that we’re stuffing our loaded pizza crust with double the cheese.

That’s right. Starting now, we’re turning it all around. Thanks to you, the criticism we received online, over the phone and for some reason by hand written letter,empowered us to take a new approach to our methodology. How can you be sure going forward that our pizza will deliver? With the help of world-class chefs combining their experience from culinary schools all over the internet, we put our heads together to redefine what crust could be. After months of research,what we concluded was that we could jam even more cheese in there. We plan on keeping our commitment to customers by engorging every inch of our pizza crust.

How much more cheese are we adding? Twice as much loaded cheese. That’s just about as much as before, but this time, imagine that amount times two. In the past,if you ever took out all the cheese from our crust and stretched it out from end to end, the distance will now be double that.

We lost sight of what customers wanted to see in our pizzas, so we’re adding more of it. Double the cheese. Double the passion. The saying goes, “If it ain’t broke, don’t fix it. If it is broke, double it.” We’re following that old adage in an attempt to bring integrity back to our service. You and your family will taste our passion again as soon as you sink your teeth into that piping hot tube of cheese.

Having a hard time wrapping your head around just how much cheese that is? To put this into perspective, let’s say you have a glass of water that’s hallway filled.The problem here is that most people would probably prefer a full glass. This was our stuffed crust before we made some much-needed changes. Now, picture yourself holding the same glass again, although this time it’s overflowing with mozzarella cheese. That’s the kind of vision we’re bringing back to our product. It may seem like a pretty radical idea, but there’s a price to be paid so that everyone can have their own tall glass of cheese

Some may call us dreamers only because we refuse to see crust as bread with limitations. Here, every crust will be served as a vessel swollen with mozzarella. We understand the delicate relationship between customer and nationally franchised pizza delivery chain. Like any grassroots movement, we’ve certainly been emboldened by the people. We’re willing to add as much girth to our crust as necessary to earn your respect and continued business back in return. If that doesn’t work out, we’ll probably try tripling the cheese.