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8 Funny Votes
5 Die Votes
Published: February 25, 2016
Description: As a side job, Paul Reiser has made millions creating catchphrases that are designed to say nothing at all.

In this sketch from the comedy/sports/web site The Kicker, Paul Reiser stars as himself, an elite-level media coach who has made millions training famous athletes like LeBron James and Michael Phelps to keep talking without ever having to say anything.

Every cliché sports catchphrase you’ve heard? Well, turns out Reiser single-handedly created them, including “Take it one game at a time,” “Give it 110%” and even “Next level.”

Of course, if you ask us, the greatest thing Paul Reiser ever created is, AND WILL ALWAYS BE, Mad About You.