Justin Timberlake Signs Multi Year Deal With 24 Hour Fitness
Pop music icon Justin Timberlake is now part of the 24 Hour Fitness family.
‘There’s a reason it’s number 1’, he explained. This project is years in the making. Cheever once said there’s a moment when music breaks glass. This is one of those moments.‘
However,Milgram vows this is just the beginning.
'It’s our hope to condition customers to the song no different than with food or air. We’ve jimmied it into their cortex. Now we plow,we plunder. In terms of brand reinforcement, it’s Sherman’s March to Sea’.