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February 22, 2017
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'Am I right ladies...?' [laugh track]

Justin Timberlake Signs Multi Year Deal With 24 Hour Fitness

Pop music icon Justin Timberlake is now part of the 24 Hour Fitness family.

Effective immediately the fitness chain will up the frequency of his smash hit ‘Cant Stop the Feeling!’ [Dance Dance Dance] to 24 hours a day, 7 days a week.

Since it’s inception,the song has played on a 2 track interval, or every 7 minutes. But 24 Hour Fitness CEO, Gabe Milgram saw there was more to be had.

‘There’s a reason it’s number 1’, he explained. This project is years in the making. Cheever once said there’s a moment when music breaks glass. This is one of those moments.‘

However,Milgram vows this is just the beginning.

'It’s our hope to condition customers to the song no different than with food or air. We’ve jimmied it into their cortex. Now we plow,we plunder. In terms of brand reinforcement, it’s Sherman’s March to Sea’.

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