Dos Equis’ “Most Interesting Man in the World” campaign is in full throttle. I see his image everyday in various restaurants, sports bars, and even ladies room stalls. What makes him so interesting? Is he the reincarnation of Ricardo Montalban? Is it because he escaped Fantasy Island? Inquiring minds want to know.
Here’s a REALITY SHOW idea: Pair up “The Most Interesting Man in the World” with “The Most Boring Woman on the Planet”. It can be sponsored by Dos Equis and Melba Toast.