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June 05, 2013

After a decade of declining results, Blockbuster will release original content, available for rent exclusively from Blockbuster video stores.

Blockbuster President, Michael Kelly, revealed that Blockbuster will begin releasing original content in hopes of attracting people back to their video stores. Citing the resurgence of the record player and disposable cameras, Mr. Kelly acknowledged that Blockbuster’s previous plan was contingent on masses of hipsters flocking to their video stores to rent DVDs ironically. “What we didn’t anticipate was that renting DVDs is still considered too mainstream. They’re far more interested in VHS tapes,” Kelly admitted. After seeing Netflix succeed producing original shows, like House of Cards and Hemlock Grove, Blockbuster decided it was time to try their hand at the original programming game. Unlike Netflix, which tends to develop content with high-profile actors and quality writing, Blockbuster will primarily produce low-budget series, largely staring their own employees. Mr. Kelly teased out some of the programming that Blockbuster customers will be able to rent exclusively from the remaining Blockbuster video stores. One original documentary series, I Used To Be a Blockbuster, chronicles the fates of stores throughout the country that were formally Blockbusters. “Considering that over 8500 stores have closed their doors since 2004, this series certainly has a lot of fodder and the potential to run for over 400 seasons,” Mr. Kelly explained. He became teary-eyed while showing a clip from the pilot, which takes place in a Chipotle that use to be a Blockbuster video store. Blockbuster will also be releasing an original mystery show, Late Fees, in which Blockbuster employees go to the homes of former customers who have yet to return DVDs, attempt to find said DVDs, and charge them accordingly. Mr. Kelly concluded his presentation by showing clips from Blockbuster’s marquee comedy program, Kick the Redbox, which bills itself as Jackass meets Punk’d. The show features Blockbuster executives running up to Redbox's $1 DVD kiosks, kicking them, and running away.