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Published July 31, 2014

Economists were surprised this week at the news that the U.S. economy is now growing at an annual rate of 4%, significantly higher than they predicted. Here are a few of this year’s unexpected consumer buying trends that have been surprising economists and spurring our economic recovery.


  • New hoses. Turns out everyone needed a new hose this summer.
  • Parents across the nation paying for drugs to stop their children from singing Frozen’s “Let it Go.”
  • Surge in moms losing the sweaters they meant to return to Nordstrom.
  • Increase in people opting to pay extra for guacamole on their burrito as they whisper to themselves, “I deserve this…”
  • Popularity of ‘Masters of Sex’ leading to lines around the block outside stores selling sex.
  • The last of those ‘1,000 Free Hours of AOL’ CDs have finally been used up, forcing many Americans to pay for the internet for the first time.
  • Some dude at my bodega picked up a tall boy yesterday. So that’s $1.99 right there.
  • Fingerless-glove buyers finally buying the individual finger attachments.
  • Millions of Americans forgetting to cancel their free trial of Audible.com.
  • Dads finally cashing in change at Coinstar despite insistence that 10 cents for every dollar is “a fucking robbery.”
  • Big tables are back in a big way.
  • Look, I’m just saying we didn’t hear any reports like this BEFORE Starbucks had a line of Oprah chai tea.
  • In addition to “pajama tops” and “pajama bottoms,” trend in consumers opting to sleep in “pajama sombreros.”
  • It’s getting harder to tell if the milk is spoiled so people are just buying an extra one to be safe.
  • Maybe the price of stamps went up and we didn’t notice.
  • Two guys in Fremont, California, got rich and — as they told themselves they would — finally paid for the thousands and thousands of movies, music, and TV shows they had illegally streamed over the years.
  • Pharell’s contribution alone accounted for 2% of the increase, having spent $5 billion on one giant hat.
  • The Offspring played a couple of free shows down by the pier earlier this summer … guess that wouldn’t have done anything but still, they were solid shows.
  • Some chick in my neighborhood is showing people her tits for a dollar
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