PHILADELPHIA- When homeless man Jerome Matthews was given ten dollars, he made an investment to change the world: he bought a red Nike “Just Do It” T-shirt.
Matthews finds himself making a difference in this fast-paced, self-centered world simply by standing on the streets with a beggar’s cup and Nike tee. The mere presence of the three powerful words—“Just Do It”—has dramatically impacted people’s willingness to help those who are less fortunate.
When asked why he donates, Philadelphia native Andrew March said, “Whenever I pass a homeless man on the street, I always think, ‘should I help?’ for at least a half second, so when I see those words, I find it hard not to just reach into my pocket for a Washington or two. Heck, I’m so used to it now that every time I even see the Nike swoosh, I immediately write a check for charity.”
Sources say that multiple Philadelphia-based non-profits plan to set up donation stations in and around Lincoln Financial Field this fall. Psychologists are predicting that when players hit the field in their all-Nike jerseys, people will be racing to the nearest charity. Financial experts have predicted that each game could raise upwards of $1.035 billion for the less fortunate.
Mark Parker, CEO of Nike, was hopeful that this crusade would also lead to a Nike profit, and has been upset to find quite the opposite. “People have been giving so much money to starving kids in Africa they can no longer afford our product. Don’t they know we have professional athletes to dress!?”
Through the years, Nike has debuted other slogans to accompany the traditional swoosh:
“Witness.” – See the less fortunate. Do something about it.
“Is That All You Got?” – Only one Washington? Do something about it.
“Get High.” – That number you just wrote? Add a zero.
“Yesterday, You Said Tomorrow.” – If Brock from high school said you were getting a swirly tomorrow, he would fulfill his promise. Add a zero.
“Write the Future.” – Take out that check book and literally write someone’s future. Add a zero.
All these subliminal messages that Nike is sending to spend more money is intended for their own product line, but Matthews has broadened the meaning of the word for the Philadelphia area. The simple decision to buy a red Nike shirt has led to so much more for the homeless. When asked how he decided to start a revolution, Matthews replied, “I like red.”